Global heavy music growth partner
PR, marketing and artist development for independent metal bands ready to turn a strong release into international visibility, real fan relationships and sustainable momentum.
No fake streams · No pay-to-play promises · No generic mass promotion
What we do
Good music is the starting point. We build the story, tools and campaign system that help the right press, partners and fans discover it.
Release campaigns built around relevance, not inbox volume.
The structure and guidance a serious band needs behind the music.
Turn attention into owned audience, ticket sales and merch revenue.
The Metallized difference
We combine metal-specific media knowledge with practical marketing execution and long-term artist development.
Your campaign is shaped by genre, story, territory and career stage. Every contact has a reason. Every asset has a purpose. Every result is documented.
How it works
A clear four-stage workflow keeps the campaign focused, measurable and useful beyond release day.
We audit the band, audience, assets and goals, then build the narrative, timeline and campaign plan.
Press copy, EPK, pitch materials, visual assets and channels are made release-ready.
We pitch selected media, coordinate opportunities and connect coverage with social and paid activity.
We report outcomes, identify traction and turn the campaign into the next practical growth step.
Built for international reach
Our working media database spans established magazines, independent webzines, fanzines, radio shows, podcasts, YouTube channels and social-first pages. It is organised by territory, language, reach, content type and current activity.
That means a Finnish melodic-death release, a Brazilian thrash band and a Japanese doom project should never receive the same generic campaign.
Who it is for
You do not need a major-label budget. You do need strong music, clear goals and the willingness to do the work.
Guaranteed reviews, playlist placements, record deals, streams or festival slots. Editorial and industry decisions always remain independent.
Straight answers
Ideally eight to twelve weeks before an album or EP, and six to eight weeks before a single. If your release is closer, we can assess what is still realistic and build a focused plan.
No. We guarantee professional preparation, relevant targeting, active pitching, follow-up and transparent reporting. Journalists, editors, curators and partners always make their own decisions.
No. Metallized is designed to work with independent artists as well as labels and management teams. The campaign is built around the quality and readiness of the project.
Yes, as a separate ongoing service. We can also provide a lighter system where your band creates the raw content and we handle strategy, editing, scheduling and optimisation.
Long-term management is selective and offered only where goals, working style and growth potential are a strong mutual fit. Artist-development consulting is available without an exclusive management agreement.
Campaign scope can be regional or international. We select territories based on genre, language, existing audience, tour plans and realistic opportunity—not simply the largest possible contact count.
Start with the release
Share the essentials. We will use them to shape the right PR, marketing or artist-development conversation for your band.