TARGETED
RELEVANT MEDIA OUTREACH
METAL-NATIVE
GENRE-SPECIFIC STRATEGY
GLOBAL
COUNTRY-LEVEL TARGETING
CLEAR
TRANSPARENT REPORTING
WHAT WE DO
ONE TEAM. EVERY ANGLE.
Good music is the starting point. We build the story, tools and campaign system that help the right press, partners and fans discover it.
01 / PR & PROMOTION
PR & PROMOTION
Release campaigns built around relevance, not inbox volume.
- Single, EP and album campaigns
- Press releases and editorial angles
- Targeted media outreach and follow-up
- Review, interview and premiere pitching
- Tour, video and band-news promotion
- Campaign monitoring and reporting
02 / ARTIST DEVELOPMENT
ARTIST DEVELOPMENT
The structure and guidance a serious band needs behind the music.
- Positioning and twelve-month roadmaps
- EPK, biography and one-sheet
- Technical and hospitality riders
- Label and partner research
- Booking and tour opportunity support
- Selective long-term management
03 / MARKETING & CREATIVE
MARKETING & CREATIVE
Connect attention with fan relationships, ticket sales and merch.
- Campaign strategy and paid media
- Instagram, TikTok, Facebook and YouTube
- Short-form video and campaign content
- Artist websites and fan capture
- Merch concepts and visual systems
- Analytics and monthly optimisation
04 / MERCH
MERCH DESIGN & PRODUCTION
Turn your band’s identity into merch your fans will want to wear. From the first sketch to the finished product, we help you create something that belongs both on the merch table and in everyday life.
- Custom designs for T-shirts, hoodies, posters and accessories.
- Product selection, materials and printing options.
- Print-ready files and production coordination.
- Merch collections built around your releases and tours.
05 / ARTWORK & BRANDING
ARTWORK & BAND BRANDING
Build a visual identity as distinctive as your sound. From your first logo to a complete band branding concept, we create a consistent visual world that reflects who you are.
- Logo design and redesign.
- Cover artwork for singles, EPs and albums.
- CD and vinyl packaging, booklets and inserts.
- A complete visual concept: colours, typography and imagery.
- Coordinated graphics for social media, websites and promotional campaigns.
- Brand guidelines to keep your identity consistent across every platform.
YOUR BAND. YOUR NEXT CHAPTER.
FROM FIRST RIFF TO THE ROAD.
A band’s journey is bigger than release day. Find your stage — and build the right next move with Metallized.
01
FOUNDATION
Rehearsals & songwriting
Demos & direction
Goals & strategy
02
IDENTITY
Logo & band branding
Website & social profiles
Your visual world
03
PRODUCTION
Studio & mastering
Photography & video
Cover & packaging
04
RELEASE PLAN
Label & partner research
EPK, biography & promo pack
Release schedule
05
BUILD THE BUZZ
PR & media outreach
Social content & PPC
Pre-orders & fan capture
06
RELEASE DAY
Digital / physical release
Review & interview pitching
Campaign optimisation
07
HIT THE STAGE
Release shows & concerts
Tour opportunities
Local promotion
08
GROW & REPEAT
Reports & insights
Fan relationships
Next release & new goals
PARALLEL TRACK / 03–07
MERCH DESIGN & PRODUCTION
Custom designs · product selection · production coordination · webshop.
Prepare alongside the release. Keep selling beyond the show.
PARALLEL TRACK / 04–07
LIVE SHOW PREPARATION
Technical & hospitality riders · stage plot · booking and tour opportunity support.
Start planning before release day.
THROUGHOUT THE JOURNEY
STRATEGY, GUIDANCE & MANAGEMENT
Priorities · timelines · budget planning · partner coordination · long-term artist development.
Music-making and live milestones belong to the band. Our support is tailored to the services agreed for your project.
ROSTER / OUR ARTISTS
ARCHAIC
Budapest, Hungary
Archaic is part of the Metallized management roster.
The band has toured with Gorgoroth and Aeternus, performed at Wacken Open Air, RUDE, Odense Metal Fest, Goathell and FEZEN, and shared stages with Megadeth, Testament, Exodus, In Flames, Kreator and many more.
Zoltan, founder of Metallized, arranged Archaic’s participation in these tours, festivals and shows. That hands-on experience is at the heart of the support we offer today.
FULL-SERVICE SUPPORT
Full-service PR, marketing, concert and tour organisation.
BUILT FROM INSIDE THE SCENE
ONE OF YOU.
ON YOUR SIDE.
Your music matters.
Let’s make it heard.
Metallized was built from inside the scene — by a musician, for musicians.
I’ve walked the same road: rehearsals, releases, setbacks and the constant challenge of getting your music heard. Along the way, I’ve gained experience and built relationships that I now use to help bands around the world take their next step.
I know how much goes into a band beyond the music. The sacrifices. The uncertainty. The work nobody sees. That perspective helps me recognise where support can make a difference — when to rethink the plan, open a conversation or give things the push they need.
There’s always an element of luck. Nobody can promise a breakthrough. But experience, the right connections and a genuine understanding of band life can help you make more of the opportunities that come your way.
You bring the music. I bring experience, commitment and the same love for the scene that drives you.
THE METALLIZED DIFFERENCE
NOT AN EMAIL BLAST. A GROWTH SYSTEM.
We combine metal-specific media research with practical marketing execution and long-term artist development.
Your campaign is shaped by genre, story, territory and career stage. Every contact has a reason. Every asset has a purpose. Every result is documented.
GENRE-NATIVE
Doom, death, black, prog, power and core each need their own approach.
COUNTRY-TARGETED
Outreach matched to language, territory, audience and editorial format.
BAND-OWNED
Your EPK, audience data, campaign assets and systems remain yours.
HONEST
Skilled work and transparent reporting — not guaranteed coverage, streams or deals.
HOW IT WORKS
FROM RAW RELEASE TO REAL MOMENTUM.
A clear four-stage workflow keeps the campaign focused, measurable and useful beyond release day.
01 / PREPARE
FIND THE ANGLE
We audit the band, audience, assets and goals, then build the narrative, timeline and campaign plan.
02 / PACKAGE
BUILD THE TOOLS
Press copy, EPK, pitch materials, visual assets and channels are made release-ready.
03 / AMPLIFY
REACH THE RIGHT PEOPLE
We pitch selected media, coordinate opportunities and connect coverage with social and paid activity.
04 / GROW
KEEP WHAT WORKS
We report outcomes, identify traction and turn the campaign into the next practical growth step.
BUILT FOR INTERNATIONAL REACH
GLOBAL MAP. LOCAL RELEVANCE.
Our working media research covers established magazines, independent webzines, fanzines and specialist heavy-music channels. Contacts are organised by country, editorial focus and current activity.
A Finnish melodic-death release, a Brazilian thrash band and a Japanese doom project should never receive the same generic campaign.
EUROPE · AMERICAS · ASIA-PACIFIC
Campaign territories are selected for your music, audience and plans — not to inflate a contact count.
WHO IT IS FOR
SERIOUS BANDS. AT EVERY STAGE.
You do not need a major-label budget. You do need strong music, clear goals and the willingness to do the work.
WHAT WE NEVER PROMISE
Guaranteed reviews, playlist placements, record deals, streams or festival slots. Editorial and industry decisions remain independent.
01 / RELEASE-READY ARTISTS
Independent bands preparing their first professional release campaign.
02 / ESTABLISHED UNDERGROUND ACTS
Bands expanding into new countries and reaching listeners beyond their home scene.
03 / TOURING BANDS
Artists who need release, concert and merch marketing to work together.
04 / LABELS & MANAGEMENT
Heavy-music teams looking for a focused campaign partner.
STRAIGHT ANSWERS
BEFORE WE TURN IT UP.
START WITH THE RELEASE
TELL US WHAT YOU ARE BUILDING.
Share the essentials. Let’s shape the right PR, marketing or artist-development conversation for your band.
SEND YOUR CAMPAIGN BRIEF
- Band name, country and genre
- A private listening or music link
- Release date and project timeline
- Your goals and target countries
- The services you need
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© 2026 Metallized Agency.
Global PR, marketing and artist development for heavy music.